McLuhan’s Children

McLuhan’s Children

The Greenpeace Message and the Media

By Stephen Dale


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McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

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McLuhan’s Children is the most sophisticated analysis I’ve read in years of the strange dance performed by the media and an important social movement. It is engaged scrutiny at its best—fair-minded and indepednent of party lines. I recommend it enthusiastically to anyone who cares about planetary health.

– Todd Gitlin, author of The Twilight of Common Dreams: Why America is Wracked by Culture Wars

An important book for all people trying to publicise their message and change the world, not just green it.

– NI (New Internationalist)